How to Use Virtual Tours To Elevate Real Estate Sales

How to Use Virtual Tours To Elevate Real Estate Sales

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We are in the previous thirty day period of 2022, and not only are we getting into a new 12 months, but we are coming into a recession which is hurting actual estate revenue throughout the country. As lots of other authors and I talked about in previous content articles, digital excursions support true estate brokers sell much more qualities, but which is not up for debate.

But we have found a neat little hack you can do with your genuine estate content material to get absolutely free exposure and more eyeballs on your listings to get much more sales. It is really all as a result of a course of action referred to as “geotagging.”

Hardly ever read of this time period right before? Don’t fear let us study about how to implement it into your written content.

What is geotagging?

Geotagging is a technical search engine optimization expression utilised to support rank local written content better on lookup engines by the correct coordinates of a genuine estate listing and the form of real estate property. Quite a few small business entrepreneurs put into practice this method to get them to rank larger on local lookups let’s wander through an illustration.

John Smith owns a bakery in Philadelphia, and even though he has a great digital tour, online video and pictures, he’s on the lookout for that more edge in opposition to his competition. He finds the method of geotagging, goes to a absolutely free web-site these kinds of as, finds the coordinates (longitude and latitude) of Philadelphia, provides it to Geo Imgr and then provides in his niche keyphrase for what people lookup for his sort of business enterprise, this sort of as “bakeries close to me” or “bakeries in Philadelphia.”

So you might be effectively telling Google what you do “specialized niche” in your area’s coordinates, so Google positions you as these kinds of because you’ve got organized your written content and tagged it as this sort of it is really a good way to get better rankings on regional searches. In 2023, you can expect to have to have to consider outdoors the box — this is a fantastic case in point of executing just that.

Similar: How Genuine Estate Buyers Can Get ready for 2023 in 4 Straightforward Methods

How does this utilize to authentic estate listings?

What do brick-and-mortar corporations and true estate listings have in common? They are the two parts of real estate, so this method will work just as nicely with genuine estate listings, just like how it does with little corporations such as John Smith’s bakery.

No one particular is accomplishing this as a true estate agent. They’re only centered on having terrific written content, although critical to get to the upcoming stage they also have to have to geotag all of their pictures and video clips! This is what hotshot realtors do to boost publicity on their listings.

So how do I optimize my written content as a true estate agent?

It is less difficult than you consider, so really don’t overthink it! Here’s a speedy move-by-phase guideline on how to geotag your authentic estate articles.

  1. Go to
  2. Consider your existing listing content material (pictures, movies, renderings, 360 excursions) and plug them into the groomer.
  3. Google your area coordinates, ex: Philadelphia’s coordinates are (39.9526° N and 75.1652° W).
  4. Enter the coordinates into Geoimgr.
  5. Enter your kind of serious estate into Geoimgr “one-relatives residence in Rittenhouse (insert your community)” or “multifamily household south Philadelphia.”
  6. Hit the “EXIF Tag” button, and you’ve optimized your actual estate listing content!

Linked: How Virtual Actuality is Impacting Authentic Estate?

Exactly where do I write-up my optimized material when I have it?

Like you would normally do, you may submit to the various listing assistance, which posts to all the huge-name listings these kinds of as Zillow, Real estate agent, Loopnet, Redfin, etc. Considering that most men and women lookup on Google in any case, Google will continue to give you the gains of geotagging. The best aspect about working with geoimgr is that you can upgrade your account to get more articles optimized for a lot more listings as you turn into more thriving as time goes on.

Really don’t have the time? The good news is, this system can take fewer than 10-15 minutes to comprehensive. Find out how to do this process to start with, then give it to one of your teammates or interns to geotag your information for the foreseeable foreseeable future.

Digital tours are the very best promoting software for your listing, but geotagging is the top secret sauce that will allow your listings to provide speedier and for more income.

Use this tactic to kickstart your 2023 and uncover results in your genuine estate endeavors.